Online BBA Degree Courses in Marketing

With a rapid increase in the demand for marketing professionals, an online BBA in Marketing is famous for candidates seeking to enhance their competitiveness in the job market. This undergraduate program equips students with the ability to analyze market trends and develop effective strategies. Graduates are prepared for advertising, digital marketing, branding, and campaign management careers. A Bachelor’s degree in Marketing lays a solid foundation for personal and professional growth.

The BBA in Marketing Course is three years long and covers 32 subjects that ensure students grasp marketing basics well. Candidates enrolling in this course must obtain 132 credits for the total course duration. The online BBA in Marketing is conducted with live and online lectures. During the entire duration of the course, enrolled students will have access to the university’s intuitive LMS.

Before learning about the online BBA in marketing, candidates should understand the different modes of pursuing the course. Here are the various modes of pursuing a BBA degree course. 

Distance BBA 

In this mode, candidates learn and develop their skills from online study resources and recorded lectures. The instructor and students don’t communicate with each other in distance BBA. 

On-Campus BBA 

For an on-campus BBA degree, students must attend physical classes at the university. Most colleges and universities select students based on the results of entrance tests like IPMAT, CUET, NPAT, etc. 

Online BBA 

The online BBA in Marketing comprises live and recorded lectures. While pursuing an online BBA, candidates can access online case studies and study guides. Usually, the most reputed online BBA programs in marketing have been around for the last three years. Most students who wish to pursue an online BBA can skip a national entrance exam.

BBA in Marketing is one of the best online BBA Courses as it offers these benefits. 

Flexibility

Students can manage their studies, employment, and personal obligations by setting schedules and studying independently.

Global Perspective

Online programs attract students worldwide, offering networking opportunities and insights into cultural differences and international marketing strategies.

Access to Advanced Digital Marketing Tools

Students interact with advanced digital tools, enhancing their practical knowledge.

Continuous Skill Application

Students can directly apply what they learn to real-world situations, making their education relevant to their careers.

Candidates must note that the Online BBA in Marketing Syllabus varies from one university to another. However, students can expect some subjects to be similar to those in this online degree course. Here is the list of BBA in Marketing subjects. 

First-Year BBA Marketing Syllabus

The BBA in Marketing subjects for 1st year allows students to learn various marketing strategies and techniques. 

Semester 1 Subjects

Candidates must note that these are the common BBA in Marketing semester one subjects taught in universities and colleges. 

• English 
• Business Management 
• Modern Business Environment 
• Accounting for Business 
• Business Regulatory Framework 
• Quantitative Techniques for Marketing Management 

Semester 2 Subjects

• Financial Markets and Instruments
• Business Economics
• Communicative English
• Organizational Behavior and HRM 
• Applied Learning I - Project

Second-Year BBA Marketing Syllabus

The BBA in Marketing subjects for the second year provides students with advanced learning skills to excel in marketing.

Semester 3 Subjects

• Managerial Economics 
• Sales Management 
• Consumer Behavior 
• Environmental Science 
• Technology for Business   

Semester 4 Subjects

• Services Marketing 
• Entrepreneurship 
• Advertising and Sales Promotion 
• Macroeconomics 
• Financial Markets and Instruments 

BBA Marketing Elective Subjects

In an online BBA in Marketing, the elective subjects are as follows. 

Semester 3 Subjects

Integrated Marketing Communication and Social Media Marketing 

Semester 4 Subjects 

Sales Analytics and Strategic Planning 

Candidates of Indian origin can enroll in this BBA degree. Moreover, students from the SAARC nations are also eligible for this degree course. However, the BBA in Marketing eligibility criteria differ from one university to another. Here is what candidates must know about the eligibility criteria for Indian and international students. 

BBA Eligibility Criteria for Indian Students

• Must have passed the 12th-grade exam from a recognized state board in India.
• Must secure 50% in higher secondary exams.
• Students appearing for higher secondary exams can apply with provisional admission.

BBA Eligibility Criteria for Foreign Students

• A minimum of 45% marks is required in higher secondary exams.
• Must pass the 12th-grade exam from a recognized educational board in their respective country.

The BBA in Marketing Fees differ from one university and college to another. However, candidates must note that the course fee is more affordable than regular BBA courses on campus. Furthermore, specific universities and colleges allow students to pay fees in monthly installments. The average tuition fee for the course ranges between INR 50,000 and INR 3,00,000. 

The admission process is simple and convenient for aspirants. Students must learn about the online BBA in Marketing admission process here. 

Step 1 – Registration

Register on the university admission portal. 

Step 2 – Fill Application 

Log in to the admission page using the credentials received over email after registration and fill out the application form.

Step 3- Upload Document

Upload the required supporting documents like marklists, ID proof, photos, etc.

Step 4- Fee Payment

Pay enrollment fees using Debit Cards, Credit Cards, or other online payment modes. 

Step 5- Verification & Acceptance 

Once the university has verified that all the documents have been submitted correctly, students will receive an acceptance email.

For most universities, one does not need to appear in an entrance exam for online degree courses. However, it may vary depending on the requirements given by an institute. Here are the standard online BBA in Marketing entrance exams for aspiring students:

• IPMAT – Integrated Program in Management Aptitude Test
• CUET – Christ University Entrance Test
• NPAT – National Test for Programs After Twelfth
• GAT – GITAM Admission Test
• UPESMET – UPES Management Entrance Test
• JIPMER – Joint Integrated Program in Management Admission Test

Some of the top job positions for an online BBA in Marketing are as follows. 

• Sales Executive: Accountable for selling products and services, managing customer relationships, and achieving sales targets.
• Market Research Analyst: Analyzes market trends and consumer preferences to help companies make informed business decisions.
• Digital Marketing Specialist: Implements online marketing strategies to promote products and services across digital platforms.
• Operations Management: Oversees producing and delivering goods and services, ensuring efficient business operations.
• Process Analyst: Examines business processes to identify inefficiencies and recommends improvements to enhance performance.
• Social Media Specialist: This position manages social media accounts, creates content, and engages with the audience to build a brand presence online.
• Public Relations Specialist: Develops a positive public image for organizations through media relations and communication strategies.
• Marketing Executive: Plans and executes marketing campaigns, analyzes their effectiveness, and adjusts strategies to maximize results.

The graduates of BBA in Marketing can secure their jobs in companies like- 

• Hindustan Unilever Limited (HUL)
• Procter & Gamble (P&G)
• ITC Limited
• Nestlé India
• Flipkart
• Amazon India
• Myntra
• TCS
• Wipro 
• Ogilvy
• McCann Worldgroup

India offers a range of top-tier institutions for pursuing a BBA in Marketing. These colleges are renowned for their comprehensive curriculum that blends theoretical knowledge with practical applications so that students understand marketing principles holistically.

Below are the private and government Indian colleges offering an online BBA in Marketing. 

Top Private Colleges for BBA in Marketing

Listed are the private colleges that offer a BBA in Marketing. 

• Jain University 
• DY Patil University
• Dr MGR Educational and Research Institute

Top Government Colleges for BBA in Marketing

Here are the government colleges that want to pursue a BBA in Marketing. 

• Kurukshetra University
• Chandigarh University
• Andhra University

An Online BBA in Marketing opens up many opportunities for graduates with a strong foundation in business principles and specialized marketing strategies. This degree trains students with the skills necessary to excel in various marketing roles.

Demand for marketing professionals is high across FMCG, e-commerce, media, and technology industries.

For those interested in entrepreneurship, a BBA in Marketing offers the knowledge and skills to manage their businesses. Graduates can apply marketing strategies to create business plans, attract customers, and establish a strong market presence.

An online BBA in Marketing provides bright career prospects in India. India's rapidly growing consumer market creates a high demand for skilled marketing professionals. Graduates can find opportunities in diverse roles, including digital marketing, sales, market research, and brand management.

Students with a BBA in Marketing can anticipate a variety of career opportunities. Some promising job opportunities include social media strategists, brand managers, and market researchers. The international exposure gained through this program enhances employability and prepares graduates for leadership roles in top multinational corporations.

The BBA in Marketing salary is around INR 4.5 lakhs annually. However, the salary can vary significantly based on the candidate’s skills, experience, and competency.

For whom is the BBA in marketing most beneficial?

The online BBA in marketing is ideal for candidates with strong communication skills and who are interested in consumer behavior and market trends. 

Is the Online BBA in Marketing Program UGC Approved?

Yes. The UGC approves the online BBA courses from reputed private and government universities. 

Is any scholarship offered to students interested in online BBA marketing courses?

Most colleges and universities offer scholarship programs for online BBAs in Marketing. Students should research thoroughly before applying. 

What are the skills required for a BBA in Marketing?

Listed are the skills required for a BBA in Marketing. 

• Analytical thinking and data interpretation
• Project management and organizational skills
• Adaptability to market trends
• Strong communication skills

What are the Important BBA Marketing Subjects?

The essential subjects in a BBA Marketing program typically include Consumer Behavior, Marketing, Digital Marketing, Branding, Market Research, Advertising and Promotion, and Strategic Marketing.