Online BBA Degree Courses in Marketing Management

A BBA in Marketing Management is an undergraduate specialized course designed to acquaint students with the fundamentals of marketing. The course curriculum covers topics such as buyer behavior, market analysis, and marketing strategy applications. This three-year bachelor’s course has a strong fieldwork orientation in addition to the coursework. Thus, graduates of BBA in Marketing Management possess key competencies needed in managerial positions in marketing divisions of different organizations.

The online BBA in Marketing Management is a three-year course that helps students understand the basics of marketing. The curriculum typically includes core subjects, optional subjects, and specialization papers. The course lays the foundation for practical advanced training or post-graduation in marketing management.

Students can pursue a BBA in Marketing Management through various modes of study:

On-Campus BBA/Regular BBA: This program entails students attending classes face-to-face at the college. Enrollment into most colleges depends on the results of the entrance examinations the aspirants sat for or their high school grades.

Distance BBA: This remote learning program offers the students study material on the internet and recorded classes they can watch later. There is no direct communication between the tutors and students.

Online BBA: This BBA program is conducted online. It includes live classes, recorded classes, webinars, and study materials for distance learning. Enrollment in this mode does not require entrance test scores, although some programs may consider high school performance.

The following are the advantages of taking Online BBA in Marketing Management courses:

• Flexibility: Students can learn at their preferred times, which helps them balance studies with other commitments.
• Accessibility: Students can join the program and the college of their choice from anywhere in the world.
• Affordability: The tuition fee expense for the online BBA in Marketing Management program is comparatively lower than a regular one.
• Curriculum As Per Industry Standards: The course has an updated syllabus that meets industry standards. Various specializations are also available.
• Experienced Mentors: Experienced teachers guide you, sharing practical knowledge to tackle real-world marketing challenges. This course allows you to interact with mentors and gain valuable insights.
• Career Jump: Pursuing an online BBA in Marketing Management can boost your career by enhancing your knowledge and practical skills in marketing.

The online BBA in Marketing Management syllabus can vary as per the course structure offered by different colleges. However, there are some general subjects as well as electives. The initial four semesters cover core subjects found in all BBA programs, while the final two semesters concentrate only on marketing specialization. Below is a comprehensive list of BBA in Marketing Management Subjects:

First-Year BBA Marketing Management Syllabus

Semester 1 Subjects

• Principles of management - 1
• Principles of Microeconomics 
• Business Accounting 
• Business Communication
• Computer Fundamentals 

Semester 2 Subjects

• Organizational Behavior 
• Principles of Macro-economics
• Basic Accounts - 2
• Management Information System
• International Business

Second-Year BBA Marketing Management Syllabus

Semester 3 Subjects

• Human Resource Management
• Marketing Management
• Legal aspect of Business
• Cost and Management Accounting
• Conflict Management and Negotiation

Semester 4 Subjects

• Entrepreneurship develop, develop
• Leadership, Skill and Management
• Small Business Management
• Digital marketing and E-commerce
• Project management

Third-Year BBA Marketing Management Syllabus

Semester 5 Subjects

• Total Quality Management
• Consumer Behavior
• Distribution and Salesmanship
• Retail Management
• Rural Marketing

Semester 6 Subjects

• Visual Merchandising 
• Customer Management
• Services Marketing
• Advertising and Branding 
• International Marketing

Indian students eligible for BBA in Marketing courses offered by various Indian universities must meet the following criteria:

• Passed 10+2 or equivalent exam from any recognized board/university with minimum 50%/40% aggregate marks. 
• Final-year students: Students likely to complete the 12th standard or equivalent certification can also apply.

The tuition fee for the online BBA in Marketing Management course varies among universities. However, it is generally more affordable than the traditional on-campus course. Some colleges also offer the option for students to pay the fees in installments.

An online BBA in Marketing Management will cost around INR 1,00,000 to INR 2,00,000.

Admission to an online BBA in Marketing Management does not require an entrance test in most colleges. The admission procedure for BBA admissions is as follows:

• Step 1: Register on the college’s admission portal
• Step 2: Log in to the admission page using the credentials provided by the university over the email
• Step 3: Fill out the application form
• Step 4: Upload the supporting documents required by the college
• Step 5: Pay the enrollment fee
• Step 6: Applicants will be admitted to the course after document verification

Most universities do not require an entrance exam mark for admission to online MBA courses, but some may demand a valid score. Here is a list of entrance tests students can take. 

• GGSIPU CET BBA
• AIMA UGAT
• CUET
• DU JAT
• NMIMS NPAT
• SET
• IPMAT
• IBET

The program graduates can enter diverse job opportunities across industries. This qualification will also assist a graduate in setting up one’s own business. Here are some popular job profiles suiting a BBA in Marketing graduate:

• Sales & Marketing Executive
• Digital Marketer
• Advertising Director 
• Market Research Analyst
• Marketing Information Personnel
• Marketing Coordinator
• Marketing Executive
• Digital Marketing Specialist
• Social Media Strategist

 BBA in Marketing graduates can get a job in several companies. Some top recruiters in the country include:

• HDFC 
• Ernst & Young
• Wipro
• Kotak Mahindra Bank
• Deutsche Bank
• Accenture

Top Private Colleges for BBA in Marketing Management 

Here’s a list of all the top private colleges in the country for getting a  BBA in Marketing Management:

• D.Y Patil University
• NMIMS, Mumbai
• University of Petroleum and Energy Studies
• Amity University
• Jain University  

Top Government Colleges for BBA in Marketing Management

The best government colleges for getting a degree in BBA in Marketing are:

• GGSIPU, Delhi
• BCET Gurdaspur
• Pandit Deendayal Energy Institute 

There is a growing demand for professionals with a BBA in Marketing. Graduates from online BBA in Marketing Management programs can explore abundant career opportunities in both private and government sectors. Graduates can find jobs in multiple industries in India and abroad or go for a Master’s degree in Marketing to study further.

As a fresher, a BBA in Marketing graduate can expect an average starting salary ranging from INR 3 to 6 lakhs per annum, depending on the industry and company.

What is the scope after the BBA Marketing Management course?

Online BBA in Marketing Management has significant scope. It opens up many career opportunities in various sectors, including private and government.

What are the important BBA Marketing Management subjects?

All the subjects in this course are important for the students, as they give comprehensive knowledge and skills.

For whom the BBA in Marketing Management is most beneficial?

An online BBA Marketing Management is good for students looking to pursue careers in marketing, advertising, brand management, and related fields.

Is there any need for an entrance test to pursue an online BBA in Marketing Management?

No, there is no need for an entrance test in most of the colleges offering online BBA courses

What is the average salary learners can get after the BBA in Marketing Management?

A graduate with a BBA in Marketing can expect an average starting salary ranging from INR 3 to 6 lakhs per annum.