Online MBA Degree in Digital Marketing from D.Y. Patil University

As companies in diverse sectors achieve more efficiency in digital operations and transformation, the digital marketing field is becoming increasingly popular as a career path in the contemporary business world. For graduate degree holders who wish to pursue any number of careers in the broad spectrum of opportunities that the field of digital marketing provides, they can do an online MBA or Master of Business Administration in Digital Marketing. In India, marketing has evolved to meet the demands of consumers who embrace technology in every area of their lives. Given this, digital media is a strong contender in the stream of marketing and advertising. 

An online MBA in Digital Marketing from D.Y. Patil University enables students to forge a future career in the digital media market (estimated to grow at a CAGR of 30% driven by substantial media spending made by E-commerce, FMCG, and Financial Services verticals). Among online MBA courses, the one offered by D.Y. Patil focuses on enhancing expertise in social media marketing, online advertising, SEO, and analytics.

The key highlights of the online MBA in Digital Marketing course from D.Y. Patil University include the following:

• The duration of the programme is 2 years (comprising 4 semesters)  
• The programme is conducted via online platforms and virtual learning systems. Students can access course online materials, partake in live and recorded lectures, and submit projects digitally, ensuring a flexible approach to learning and an effective work-study balance 
• The curriculum of MBA online learning in a course in Digital Marketing at D.Y. Patil University mixes strategic marketing principles as they apply to digital frameworks. Students learn critical thinking, communication skills, and problem-solving tactics, and achieve the ability to circumvent issues and concerns in the digital marketing ecosystem.  
• The course is open to both Indian and international students
• Graduates of the online MBA course in Digital Marketing at D.Y. Patil University may pursue a variety of roles in the Marketing segment of companies, spanning managerial and technical roles.  
• Students get complete access to comprehensive resources, including the university’s efficient LMS
• The course is UGC-entitled, graded by NAAC as A++, and has AICTE and NIRF accreditations

The syllabus for the Digital Marketing MBA degree online at D.Y. Patil University is spread across 2 years (with 4 semesters). The curriculum for each semester includes the following subjects:

Semester 1

• Organizational Behaviour 
• Principle of Accounting
• Managerial Economics
• Principles of Management
• Quantitative Techniques

Elective (Any One)

• Global Business Environment
• Business Law & Corporate Governance
• Business communication

Semester 2

• Human Resource Management - I
• Strategic Management
• Financial Management - I
• Principles of Marketing - I
• Production & Operation Management
• Supply Chain Management

Elective (Any One)

• Management Information System
• Sales Management

Semester 3

• International Business
• Research Methodology
• Project Management
• Entrepreneurship Essentials
• Cost & Management Accounting
• Project Work - Part 1
• Operation Research

Semester 4

• Digital Marketing Fundamentals
• Inbound Marketing: Content & Search Marketing
• Outbound Marketing: Digital Advertisements & Social Media Marketing
• Web and Social Media Analytics
• Growth Marketing
• Digital Product Management
• Project Work - Part 2 Final Submission

The program benefits of an online MBA in Digital Marketing at D.Y. Patil University are highlighted below:

Networking and Competitive Advantages 

Online MBA courses in Digital Marketing enable professionals and students of similar mindsets to exchange ideas and learn from each other. This results in insightful learning as networking with others is an invaluable resource. Connections take place on a global and domestic level through the course and this may result in prospective career opportunities in which individuals gain a competitive edge. Besides this, the course curriculum itself lends itself to giving students thorough training so that they can meet the challenges of stiff market competition seamlessly. 

More Earning Potential with Steady Income

The online MBA in Digital Marketing trains students to deals with a wide spectrum of marketing topics that are relevant to the industry. Students get an advantage to excel in diverse careers with a robust background in Marketing principles that enable them to grasp new things in their careers. This creates an interesting talent pool that companies seek and are willing to offer profitable placement packages for the same. Once this course is completed a lucrative and steady income source is established.

Several institutions offer industry-leading MBA programmes, specifically in the stream of Marketing. However, Digital Marketing is an even more detailed specialisation and programmes in other institutions may be quite costly. Furthermore, they may be offline courses that do not have the flexibility that online courses offer. The online MBA in Digital Marketing at D.Y. Patil University is quite affordable, considering that the course is relevant compared to similar courses. This makes it appealing to students from various strata. The fees for the online MBA are mentioned below: 

Option 1: Semester Fee Plan for Students

Option 2: Yearly Fee Plan for Students

Note: In addition to the fee mentioned above, an admission fee of ₹1,500 must be paid by Indian students. The total fee for international students (full 2-year course) is ₹3,50,000. Students may also avail of a zero-cost EMI fee payment facility, and these details may be found on the website. 

D.Y. Patil University has certain eligibility criteria that candidates have to fulfill for enrollment into the MBA in Digital Marketing course. These are mentioned below: 

Indian Students

The University accepts applications from Indians who hold a bachelor's degree from any recognized university. The following documents and eligibility criteria apply to Indian students seeking admission into the online MBA in Digital Marketing:

• 10th Grade mark sheet (with a score of 40% or above) or the equivalent of this in terms of marks or grades
• 12th Grade mark sheet (with a score of 40% or above) or the equivalent of this in marks or grades
• Bachelor’s degree with the semester statement of marks (with an aggregate of 40% marks)
• Photo Identity Proof (PAN card, passport, voter ID, driving license, Aadhaar card
• Passport-size photographs 
• Self Declaration on stamp paper

International Students

It is important to note that the application procedure, eligibility criteria for admission, and the documents to be submitted for the online MBA in Digital Marketing at D.Y. Patil University are different for international students. International students are requested to refer to D.Y Patil University website.

The following are the general eligibility criteria/documentation required for international students: 

• Proof of Identity
• An attested copy of the passport
• An attested copy of the Visa
• An attested copy of the resident permit 
• Passport-size photographs 
• Proof of address
• An attested copy of the passport or any other document issued by the candidate’s government 
• Proof of the candidate’s education
• 10th and 12th Grade Certificates and marksheets (with a minimum of 40% marks)
• O Level certificate as proof of completing 10 years of formal education (if applicable)
• A Level certificate as proof of completing 12 years of formal education (if applicable)
• A bachelor’s degree with at least 40% marks 
• A Certificate of Equivalence from the Association of Indian Universities (AIU)

Note: International students also have to submit proof of English Language Proficiency.

The process to gain admission into the online MBA programme in Digital Marketing at D.Y. Patil University is convenient. Follow these steps: 

Step 1: Register for the Program

Candidates must fill out the registration form and pay the registration fees. They will then receive a payment receipt and the login credentials for their accounts. 

Step 2: Enroll and Pay the Fees

Using the appropriate login credentials, applicants have to create their online account and enroll in the online MBA in Digital Marketing. They must also pay the enrollment fee and upload the documents required. 

Step 3: Get on Board with the Program

After the candidate’s documents are verified, the university will decide on the granting or rejecting of admission. If the admission is confirmed, the course material will be given to the candidate and the programme will start. 

This is a top online MBA in Digital Marketing, and it opens a world of options for fruitful employment positions such as these: 

• Digital Marketing Manager 
• Brand Manager 
• Social Media Executive 
• Digital Advertising Manager 
• Market Research Analyst 
• Affiliate Marketing Manager
• E-commerce Marketer
• Web Analyst
• Search Engine Marketing Specialist
• Web Developer with additional Software Skills 

An online MBA in Digital Marketing is offered by D.Y. Patil University with Digital Marketing as a specialization. Other universities may not offer an MBA with a Digital Marketing specialisation but they do offer an MBA with a Marketing specialization that may contain Digital Marketing aspects: 

• Jain University 
• Dr. M.G.R. Educational & Research Institute University 
• Vivekananda Global University 
• Andhra University 
• Kurukshetra University 

MBA Degree Programms: 

BBA Degree Programs:

Executive MBA Degree Programs:

What is the cost of the online MBA in Digital Marketing for Indian students at D.Y. Patil University?

The cost of the online MBA in Digital Marketing at D.Y. Patil University is ₹1,70,000 for a 2-year post-graduate degree programme. 

Is the online MBA in Digital Marketing at D.Y. Patil University accredited and worth doing?

Yes, the online MBA in Digital Marketing at D.Y. Patil University is UGC-entitled and has a grade of NAAC A++. Additionally, the course is worth pursuing if you are interested in a comprehensive online MBA in a specialisation that is in demand in most sectors and industries today. 

For eligibility criteria, what are the minimum marks needed to get admission to the online Master of Business Administration in Digital Marketing?

For admission to the online MBA in Digital Marketing, candidates must have passed a Bachelor’s Degree Examination with an aggregate of 40% or the equivalent from a recognised university.

Are there any additional resources that aid students in their learning process in the online MBA in Digital Marketing course at D.Y. Patil University?

Yes, there are additional resources to help students learn better and they can get free access to the university’s LMS (Learning Management System). 

What are the eligibility criteria for international student’s admission to the online MBA course in Digital Marketing at D.Y. Patil University?

D.Y Patil University admits Indian and international students to its online MBA in Digital Marketing degree course. The basic eligibility requirement is that candidates should hold a bachelor’s degree with 40% minimum marks or an equivalent of this from a recognised foreign university. A Certificate of Equivalence from the Association of Indian Universities (AIU) must also be submitted by foreign students. Other details may be found on the D.Y Patil University website.

Is Digital Marketing a lucrative field for a career?

Yes, this is a field that is growing and evolving rapidly as the demand for professionals in the fields of media and marketing is on the rise. The principles of marketing are essential to the branding of any company, product, or service, and in the digital age, Digital Marketing gives a boost to general Marketing principles and appeals to the mindsets of clients and businesses. 

Is an MBA in Digital Marketing popular these days?

Yes, one of the most popular courses within the MBA degree is the stream of Digital Marketing as organisations give it importance while they select candidates for competitive and leadership roles. Additionally, an MBA in Digital Marketing equips you with a robust foundation to take on various job and entrepreneurship roles.in media and digital marketing companies.