Online MBA Courses in digital marketing

An MBA course in Digital Marketing, specializing in management studies, prepares students with the skills required to excel in digital marketing. An online MBA in Digital Marketing covers SEO, social media marketing, content and email marketing, digital marketing strategy, e-commerce, strategic management, management accounting, skills management, website creation, and business analytics. The knowledge gained from these topics is crucial for enhancing productivity and problem-solving in business operations.

The online MBA in Digital Marketing program is a two-year management course that combines theoretical knowledge with practical applications. The curriculum focuses on SEO, digital marketing strategy, social media, etc. This program trains students with data-driven decision-making skills in digital tools and technologies. The students can get into various job positions in management and entrepreneurship. 

To get admission to an MBA college, students must follow a specific admission process, including an application, entrance exam, interviews, and more.

MBA programs in Digital Marketing offer the following three learning modes:

• Full-time MBA: Known as the regular MBA mode, students must study on campus, following all coursework, case studies, and internships.
• Part-time MBA: Designed for working professionals who can't study during working hours, this mode provides flexibility to study in the evening and on weekends.
• Online MBA: In this mode, students and working profession

Below are the benefits of joining an MBA course in digital marketing: 

• Broad Curriculum: The program covers digital marketing topics, from SEO, SMM, and content marketing to digital strategy. This extensive coverage delivers knowledge of essential areas of digital marketing.
• Practical Experience: The program includes internships and real-world projects, providing students with hands-on experience. This practical exposure is required for understanding industry demands and applying theoretical knowledge in accurate business plans.
• Career Advancement: The MBA in Digital Marketing course delivers specialized skills that make the candidates highly attractive to employers. This program extends career paths to digital marketing managers, social media strategists, SEO specialists, content marketing managers, etc.
• Flexibility: An online MBA course offers the flexibility to manage studies with professional commitments. These benefit working professionals looking to enhance their skills without disrupting their careers.
• Networking Opportunities: Students can connect with peers, instructors, and industry professionals. This networking can lead to valuable professional relationships and opportunities in the digital marketing field.
  

The syllabus for this program can vary depending on the organization. Below is a detailed overview of the Online MBA in Digital Marketing subjects and topics covered in this program:

First-Year MBA Digital Marketing Syllabus

The Online MBA in Digital Marketing subjects of 1st year provides students with the fundamentals of Digital Marketing.

Semester 1 Subjects

• Managerial Economics
• Marketing Management
• Enterprises Analysis
• Financial Management
• Accounting for Business Decisions
• Human Resource Management

Semester 2 Subjects

• Decision Science
• Start-up and New Venture Management
• Sales and Distribution Management
• Introduction to Digital Marketing and E-Commerce
• Web Analytics
• Mobile Marketing

Second-Year MBA Digital Marketing Syllabus

Below are the course subjects taught in the last semesters of the course:

Semester 3 Subjects

• Search Engine Marketing & Search Engine Optimization (SEO)
• Social Media Marketing
• Content Marketing
• Digital Entrepreneurship
• Lead Generation and Marketing Automation
• Email Marketing, Mobile Marketing, and Video Marketing
• SPSS Lab

Semester 4 Subjects

• Services Management
• Strategic Management
• Personal Selling and Sales Management
• Project Management for Digital Marketing Firms
• Affiliate Marketing and Google AdSense
• Analytics- Web and Google
• Creative, Design Thinking, and Skill Development

MBA Digital Marketing Elective Subjects

Here is a list of elective subjects in the Online MBA in Digital Marketing syllabus:

• Management Fundamentals
• Indian Economy
• Entrepreneurship Development
• Essentials of Psychology for Managers
• Legal Aspects of Business
• Demand Analysis & Forecasting
• Contemporary Frameworks in Management
• Geopolitics & World Economic Systems
• Startup & New Venture Management
• Qualitative Research Methods
• Business, government, and society
• Business process re-engineering
• International Business Economics

The Online MBA in Digital Marketing has the same eligibility criteria as the MBA. The following are the minimal eligibility requirements.

MBA Eligibility Criteria for Indian Students

• Completion of graduation or equivalent from a recognized university.
• Minimum aggregate of 50% for General/OBC category candidates and 45% for SC/ST candidates in graduation.

MBA Eligibility Criteria for Foreign Students

• An undergraduate degree
• GMAT or GRE test scores
• IELTS or TOEFL scores for language proficiency
• Statement of Purpose and Letters of Recommendation

The average fee for the course in India typically ranges from INR 5 lakhs to INR 25 lakhs.

The admission process for an Online MBA in Digital Marketing is straightforward. Most online postgraduate courses do not require students to take entrance exams. However, the requirements may vary. Students can follow the steps below for a smooth process:

Register for the Program

• Candidates must fill out the registration form and pay the registration fees.
• Upon payment, they will receive a payment receipt and login credentials for their accounts.
  
  

 Enroll and Pay the Fees

• Using the provided login credentials, applicants must create their online accounts.
• Enroll in the online MBA in Digital Marketing and pay the enrollment fee.
• Upload the required documents and fill in the necessary details for verification.
  
  

Get on Board

• Upon verification, the university will either grant or reject the admission.
• If admitted, the candidate will receive the course material, and the program will commence.

Most colleges do not require candidates to pass an entrance exam for online courses. However, the admission requirements can vary from college to college. Check out the table below for all the entrance exams for this program:

• CAT (Common Admission Test)
• MAT (Management Aptitude Test)
• XAT (Xavier Aptitude Test)
• CMAT (Common Management Admission Test)
• NMAT
• SNAP (Symbiosis National Aptitude Test)
• IIFT Entrance Exam

Here are the most popular job roles in different sectors:

• Social Media Manager
• Paid Media Manager/Specialist
• Campaign Manager
• SEO Manager
• Digital Marketing Manager
• Public Relations Manager
• Content Marketing Manager
• Advertising Manager

Some of the top recruiters who hire graduates from this program are: 

• iProspect India
• Quasar Media
• WATConsult
• Pinstorm
• Webchutney
• iStrat
• Mirum India
• BCWebwise
• Resultrix
• Ogilvy Public Relations Worldwide
• Sapient Razorfish
• GroupM India

Getting an Online MBA in Digital Marketing degree from a prestigious college can increase students' chances of getting a job. Several institutions boast MBA programs in Digital Marketing. These programs equip students with the latest skills and knowledge in digital marketing and prepare them for diverse career opportunities. Below are some top colleges in the private and government sectors.

Top Private Colleges for MBA in Digital Marketing

• DY Patil University
• O.P. Jindal Global University
• Jain University  
• Dr MGR Educational and Research Institute 
• Suresh Gyan Vihar University 
• Amity University, Noida
• Great Lakes Institute of Management, Chennai
• LPU - Lovely Professional University
• Chandigarh University (CU)
• MICA

Top Government Colleges for MBA in Digital Marketing

• Andhra University
• Kurukshetra University 
• IIM Ahmedabad - Indian Institute of Management
• IIM Bangalore - Indian Institute of Management
• IIM Lucknow - Indian Institute of Management

Digital Marketing is one of the fastest-growing marketing disciplines. There is a high need for individuals who understand how to use and operate digital channels to market a product or service. 

Since the digital revolution in India, with the introduction of smartphones and low-cost internet, digital marketing has taken center stage in the marketing world. Because a substantial portion of the population spends significant time on social media, businesses believe it is the finest platform for attracting and engaging customers. Graduates of this program have various career opportunities across multiple sectors, such as IT, e-commerce, FMCG, healthcare, finance, and retail. Positions like Digital Marketing Manager, Social Media Manager, SEO Specialist, and Content Marketing Specialist are in demand. 

Integrating new technologies such as AI and big data analytics further enhances the scope of digital marketing strategies.

After acquiring an MBA degree course in digital marketing in India, job opportunities are excellent. There is a significant need for digital marketing experts in IT, e-commerce, FMCG, Products and Services, Production, BFSI, and Digital Marketing. Some companies that hire candidates in India are Saavn, Indiabulls, Tata Capital, Tide, Boat, Zebronics, Tata Q, Wrangler, TIME, Lakshya, Royal Enfield, Hyundai, etc.

Marketing trends have evolved in tandem with global technical advancements. As a result, as the global FMCG (Fast Moving Consumer Goods) business grows, so does the demand for management graduates with an MBA in marketing.

The countries that offer promising career prospects for Online MBA in Digital Marketing graduates include the USA, UK, Australia, and Germany, known for their advanced educational programs and vibrant job markets in digital marketing?.

In India, candidates with a degree in Digital Marketing MBA can expect a salary between INR 4.5L and 8L.

Who should pursue an online MBA in Digital Marketing Course?

Ans. Working professionals can pursue an online MBA course as they can attend the classes according to availability.

Is any scholarship offered to students who are taking MBA Digital Marketing courses?

Ans. Yes, various scholarships are offered to students pursuing an MBA in Digital Marketing. Scholarships are available based on merit, financial need, and other criteria. You can research online to understand your desired university's scholarship structure.

What are the essential subjects in the MBA Digital Marketing program?

Ans. Key subjects include Search Engine Marketing & SEO, Social Media Marketing, Content Marketing, and Digital Entrepreneurship. Students also learn about Lead Generation and Automation, Email Marketing, Mobile Marketing, and Video Marketing.

What are the skills required for an Online MBA in Digital Marketing?

Ans. The skills required are strategic thinking, analytics, social media, content creation, data analysis, etc.

Is the online MBA in Digital Marketing Program UGC Approved?

Ans. Yes, it is approved by UGC.