Online MBA Courses in Integrated Marketing

An online MBA in Integrated Marketing is a specialized program designed for students to learn how to manage integrated marketing communications and effectively use media tools. This degree helps students learn about consumer behavior, brand management, and different marketing communication channels and their integration to create successful marketing campaigns.

An online MBA in Integrated Marketing is a two-year postgraduate program focusing on concepts and strategies for running efficient marketing campaigns and various activities. The course combines core marketing subjects with elective classes in advertising and finance.

Students can obtain an MBA degree in Integrated Marketing through three different modes of study:

• On-Campus MBA/Regular MBA: This program requires students to attend classes in the college. All professional colleges and universities offering regular courses admit students by making them sit for various entrance exams, such as CAT, MAT, XAT, CMAT, etc.
• Distance MBA: In this program, students receive notes and recorded lectures in class. This arrangement does not include tutors and peers who would take active participation or interaction in between.
• Online MBA Degree Courses: This MBA is entirely online. It offers live classes, recorded and easily accessible courses, webinars, and other online materials. Therefore, when applying to most colleges, students are not expected to show the marks they got in the national-level entrance examination, though some colleges impose this as a requirement.

An online MBA in integrated marketing is beneficial in numerous ways and helps graduates succeed in a highly diverse and competitive market. Here are some key benefits:

Comprehensive Skill Set

• Integrated Knowledge: The program covers both conventional marketing theories and the contemporary approach of the digital age, thus exposing the students to both sides of the issue.
• Multidisciplinary Approach: The areas of study range from consumer behavior to branding, digital marketing, and insights, thus exposing the learners to a broad area of scope and allowing them to gain in-depth specialized marketing knowledge.

Competitive Edge

• Market Relevance: Marketers are now maintaining a unified brand image across all marketing touchpoints, so there is an ever-burgeoning demand for integrated marketing expertise.
• Competitive Edge: The possession of specialized knowledge in the concept of integrated marketing gives the graduates an added advantage over their counterparts who are trained in business or marketing fields.

Networking Opportunities

• Industry Connections: MBA programs' managerial features include experience with industry practitioners, alums, and guest speakers, thus offering students a chance to establish networks.
• Collaborative Environment: Students can interact with individuals who are different from themselves, which is beneficial in developing teamwork and understanding other concepts that may be different from their own.

Enhanced Career Opportunities

• Diverse Roles: As a marketing major, graduates are employable in various positions, including Marketing Manager, Brand Manager, Digital Marketing Manager, Market Research Analyst, and Public Relations Manager.
• Career Advancement: With this program's specialized skills and knowledge, students get promoted to other better roles.

Adaptability to Market Changes

• Future-Proof Skills: This curriculum would enable students to be relevant in the industry by offering them state-of-the-art tools and techniques in digital marketing. Continuous learning also helps students cope with the ever-evolving world of marketing.

Leadership and Management Experiences

• Strategic Insight: This course allows graduates to formulate and execute complex marketing strategies in accordance with organizational objectives.
• Data-Driven Decisions: Analytical skills enable graduates to provide strategic decisions based on consumer data and trends that further impact the efficiency of marketing campaigns.

The MBA syllabus depends on the course structure of different universities. 

First-Year MBA Integrated Marketing  Syllabus

The MBA in Integrated Marketing subjects of 1st year provide students with the fundamentals of Management.

Semester 1 Subjects

• Principles of Economics and Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques and Analytics

Semester 2 Subjects:

• Entrepreneurship
• Marketing Management and Research
• Competency-based Talent Acquisition
• ADDIE Model for Learning and Development
• Employee Experience

Second-Year MBA Integrated Marketing  Syllabus

The subjects of the 2nd year MBA program provide advanced knowledge in the marketing field and practical learning experience.

Semester 3 Subjects:

• Business Environment and Strategy
• Operations Management
• Employee & Labour Relations
• Talent Analytics
• Digital HR Transformation
• Open Elective

Semester 4 Subjects:

• Employee-centric Performance Management
• Strategic HR Management
• Reinventing HR
• Diversity & Inclusion
• Cross-functional Elective
• Master Thesis / Project 

The MBA in Integrated Marketing course is available for all Indian and international students willing to be admitted to reputed Indian universities.

Eligibility Criteria for Indian Students

• A minimum of 50% aggregate in a three-year undergraduate program from a UGC-recognized university.
• Lateral entry students need 50%+ in both graduation and diploma

Eligibility Criteria for Foreign Students

• At least 40% marks in undergraduate or master’s degrees.
• Certification of English language proficiency for non-English medium students.

The course fee for the Integrated Marketing field differs from one university to another. Many colleges offer provisions for splitting the fees into several payments.

The admission procedure for MBA in Integrated Marketing is as follows:

• Registration: The student must register in the college's admission portal to get admission.
• Documents Submission: Students should provide all the documents required by the college. These may include the 10th and 12th mark sheets and certificates, photographs of the candidate, a photo ID proof, etc.
• Payment: Pay the course fee using the website’s payment option.
• Admission Confirmation: Admission is confirmed upon verification of documents.

Most universities offering online MBA Integrated Marketing courses do not demand an entrance exam score for admission. However, some colleges may require a valid test score. Here is a list of the most common MBA entrance exams that one can take:

• CMAT (Common Management Admission Test)
• CAT (Common Admission Test)
• XAT (Xavier Aptitude Test)
• SNAP (Symbiosis National Aptitude Test)
• MAT (Management Aptitude Test)
• NMAT (NMIMS Management Aptitude Test)

ntegrated marketing is a process where several types of marketing and different media are used together to deliver a sophisticated message to the customers. An MBA in integrated marketing is a specialization that opens doors to various occupations. Here are some potential job roles:

• Marketing Manager: Perform marketing management duties of coordinating all marketing communication activities across the various channels and ensuring that all have a consistent marketing message.
• Brand Manager: Foster and build articulation of a brand’s image and voice and ensure it occupies an appropriate place in the market.
• Digital Marketing Manager: Design and implement both short-term and long-term online marketing initiatives and oversee all aspects of digital communications while interpreting web statistics.
• Marketing Communications Manager: Create strategies for communication, handle public relations, and prepare public relations materials.
• Product Marketing Manager: Market goods, collaborate with the selling division and create a marketing plan.
• Advertising Manager: Conceive, coordinate, and implement advertising campaigns, control advertising expenses, and work with advertising and promotional departments.
• Marketing Analyst: Monitor specific market trends, customers, and campaigns to harmonize them with overall marketing strategies.
• Content Marketing Manager: Create a content plan, supervise content creators, and ensure the created content fits the brand narrative.
• Social Media Manager: Post, produce, and curate content, interact with page/followers, and report social media communication analytics.
• Customer Relationship Manager (CRM): Address customers, oversee customer relationships, create customer retention initiatives, and conduct customer research to identify customer retention fundamentals.

Online MBA in integrated marketing graduates can get their dream job at several companies. Some top recruiters are:

• ITC
• Godrej
• Asian Paints
• Hindustan Unilever Limited
• ACC
• IKEA

Today, many colleges offer MBAs in integrated marketing, the majority of which are online. Conduct an online search about the colleges concerning factors such as quality of teaching, course curriculum, fee structure, etc. 

Top Private Colleges for MBA in Integrated Marketing

• Jain University  
• Institute of Integrated Marketing Communication and Management

Students with an online MBA in Integrated Marketing are in high demand because of the blend of strategic marketing knowledge and digital proficiency they bring.

The course fosters managerial competencies and enhances the individuals’ problem-solving approach, making them suitable for a variety of profiles. Those who graduate with a combination of business management knowledge and marketing will become competitive for leadership positions and hence get higher remunerations than before. Multiple opportunities are available for specialized MBA degree holders in India and abroad.

An online MBA in Integrated Marketing offers extensive career opportunities in the rapidly expanding marketing sector. Individuals with this degree can take leadership roles in many companies.

An MBA in Integrated Marketing abroad offers career prospects in countries such as the United States, Canada, and the United Kingdom.

The average salary for fresh graduates with an online MBA in Integrated Marketing is around INR 4,00,000 annually. With career progression and the acquisition of specialized skills, professionals can secure higher pay packages in India and internationally.

Why study for an MBA in Integrated Marketing?

MBA in Integrated Marketing is a comprehensive course that provides enhanced business education and a detailed understanding of marketing and digital platforms. It prepares professionals to lead organizations in managing the marketing sector. 

Who should pursue an online MBA in Integrated Marketing Course?

Any healthcare professional who wants to advance their career and move to leadership positions within marketing or digital marketing should opt for online MBA courses in Integrated Marketing.

Is any scholarship offered to students who want to take MBA Integrated Marketing courses?

Yes, some colleges provide institutional scholarships to students based on their merit or economic background. 

What are the skills required for an MBA in Integrated Marketing?

Skills needed to pursue an online MBA in Integrated Marketing include:

• Strategic thinking 
• Communication
• Analytical Approach
• Creative Thinking

Is there a need for an entrance test to pursue an online MBA in Integrated Marketing?

No, most colleges offering an online MBA in Integrated Marketing do not require an entrance test.