Online MBA Courses in Marketing

An Online MBA in Marketing is a postgraduate course that aims to equip you with marketing and business leadership knowledge. This program prepares professionals and students with a solid theoretical and practical basis in marketing that will help improve businesses’ performance in the current volatile marketplace.

The MBA specializing in Marketing is particularly suitable for individuals wanting to gain workplace promotions, switch careers to marketing, or set up businesses. It combines the concepts with the student’s actual implementation to suit the needs of the present market volatility.

An Online MBA in Marketing is structured to provide you with business management and Marketing knowledge. Students pursuing an MBA program must be able to take 24 months of study, during which they will earn 60 credits in total. 

An MBA in marketing aims to equip students with knowledge of marketing theories and strategies and how to use these marketing tools to solve business problems. The program usually takes two years and includes advanced marketing courses and experiential learning.

You can obtain an Online MBA in Marketing through three different modes of study:

• On-Campus MBA/Regular MBA: Learners must be physically present in classes offered in the college. Most colleges and universities require students to take different entrance exams, including CAT, MAT, XAT, CMAT, etc.

• Distance MBA: Delivers notes and recorded lectures to the students. This arrangement does not involve using tutors and peers to engage with each other.

• Online MBA: Entirely online, offering live classes, recorded lectures, webinars, and other study materials. Some colleges may waive entrance exam requirements, while others may still require a valid score.

An Online MBA in Marketing offers several benefits to an individual. Here are some of the critical benefits and highlights of this specialized MBA program:

• Holistic Education: This program provides insights into finance, operations, and human resource management, along with a specialized marketing curriculum.
• Interdisciplinary Approach: Combines economic, psychological, and sociological theories to improve marketing management.
• In-Depth Marketing Courses: These courses cover consumer behavior, new media and marketing communication, branding strategies, and international marketing.
• Case Studies: Improves problem-solving through real-world business scenarios.
• Internships: Offers practical experience and prepares students for the job market.
• High Employability: Graduates possess specialized skills and in-depth business experience, making them attractive to employers.
• Career Advancement: Facilitates promotions to senior management and board positions.
• Versatile Career Paths: Opens opportunities in roles like marketing manager, brand manager, digital marketing specialist, and market research analyst.
• Analytical Skills: Improves the ability to handle quantitative market information for strategic decision-making.
• Strategic Thinking: Enhances the capacity to formulate coherent marketing strategies aligned with organizational objectives.
• Communication and Presentation Skills: Improves efficiency in expressing ideas concisely and effectively.
• Leadership and Team Management: Develops skills to lead and engage teams in an organization.

The MBA Marketing syllabus depends on the course structure of different universities. However, some general and elective subjects are common in this program. Below is the list of MBA Marketing subjects.

First-Year MBA In Marketing Syllabus

The Online MBA in Marketing subjects of 1st year provides students with the fundamentals of Management.

Semester 1 Subjects

• Principles of Economics and Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques and Analytics

Semester 2 Subjects

• Entrepreneurship
• Marketing Management and Research
• Competency-based Talent Acquisition
• ADDIE Model for Learning and Development
• Employee Experience

Second-Year MBA Marketing Syllabus

MBA in Marketing subjects 2nd year provide advanced knowledge in the field and practical learning experience.

Semester 3 Subjects

• Business Environment and Strategy
• Operations Management
• Employee & Labor Relations
• Talent Analytics
• Digital HR Transformation
• Open Elective

Semester 4 Subjects

• Employee-centric Performance Management
• Strategic HR Management
• Reinventing HR
• Diversity & Inclusion
• Cross-functional Elective
• Master Thesis / Project 

MBA Marketing Elective Subjects 

MBA in Marketing subjects that are offered as electives are:

Semester 1 Subjects

• Digital Marketing
• Brand Management
• Market Research

Semester 2 Subjects

• Consumer Behavior
• Advertising and Promotion
• International Marketing

The MBA Marketing course is available for all Indian and international students willing to be admitted to reputed Indian universities. 

• Must have scored 40%+ in 10th grade from a recognized board.
• Minimum of 40% in 12th grade or 50%+ overall in a 3-year polytechnic diploma from a recognized board.
• Combined with a 40% + in Bachelor’s degree, certified by a recognized university.
• Lateral entry students need 50%+ in both graduation and polytechnic diplomas.

MBA Eligibility Criteria for Foreign Students

• At least 40% marks in undergraduate or master’s degrees.
• Certification of English language proficiency for non-native speakers.

The tuition fee for Marketing varies from one university to another. The fee for the Online MBA in Marketing may range between Rs 75,000 and Rs 2,000,000per annum. Some colleges also offer provisions for splitting the fees into several payments.

The admission procedure for Online MBA in Marketing is as follows:

• Registration: The aspiring student must register in the college’s admission portal to gain admission.
• Document Submission: Provide required documents such as mark sheets, certificates, photographs, and ID proof.
• Payment: The course fee has to be paid online using the website’s payment option.
• Admission confirmed: Admission is confirmed upon verification of all details.

Many universities do not require students to produce an entrance exam score for admission to an online MBA in Marketing. However, a few colleges often demand a valid test result. Some of the national or institutional entrance exams include:

• CMAT (Common Management Admission Test)
• CAT (Common Admission Test)
• XAT (Xavier Aptitude Test)
• IBSAT, commonly referred to as ICFAI Business School Aptitude Test
• MAT (Management Aptitude Test)
• NMAT (NMIMS Management Aptitude Test)

Online MBA in Marketing holders can establish themselves in any organization since the course offers a broad base of job prospects. Here are some popular job profiles suiting an MBA in graduate:

• Marketing Manager: You will create and convey marketing strategies and plans to advertise products and services effectively.
• Brand Manager: A manager develops key account expansion strategies to enhance brand visibility and market equity.
• Market Research Analyst: The market research analyst identifies consumer profiles and researches market trends to provide insights and inform business decisions.
• Digital Marketing Manager: A digital marketing manager designs and implements various online advertising campaigns to promote products and services across digital platforms.
• Product Manager: As a product manager, you will conduct market analysis to understand customer needs and preferences and ensure that product offerings meet market demands.
• Sales Manager: A sales manager develops and executes sales plans to achieve business objectives. You will analyze sales metrics and market trends to identify growth opportunities.

Here are some top recruiters:

• Bajaj FinServ Ltd.
• Berger Paints India Ltd.
• Bharti Airtel Ltd.
• Britannia Industries Ltd.
• Colgate Palmolive (India) Ltd.
• DLF Ltd.
• Dabur India Ltd.
• Eicher Motors Ltd.
• FSN E-Commerce (Nykaa)
• Godrej Consumer Products Ltd.
• HDFC Asset Management Company Ltd.
• HDFC Bank Ltd.
• Havells India Ltd.
• Hero MotoCorp Ltd

Individuals should consider several aspects when seeking an MBA in marketing. Some factors include the quality of teaching, syllabus, fees, etc.

Top Private Colleges for MBA In Marketing

Here’s a list of all the best private colleges in India for getting admission to an Online MBA in Marketing course:

• DY Patil University
• O.P. Jindal Global University
• Jain University  
• Dr MGR Educational and Research Institute 
• Suresh Gyan Vihar University 

Top Government Colleges for MBA In Marketing

• Andhra University
• Kurukshetra University 

An MBA in marketing provides a vast and ever-growing opportunity in the market that is not bound by a specific field or business domain. This specialization enables graduates to acquire a broad yet specialized set of relevant competencies in today’s dynamic business world. Here are some key elements that highlight the scope of a Marketing MBA Degree:

Diverse Career Opportunities

Marketing MBA can be helpful in many business spheres, as it allows a person to choose a job according to their preferences. Graduates can pursue roles in:

• Consumer Goods
• Retail
• Technology
• Healthcare
• Finance
• Entertainment and Media
• Automotive

High Demand for Marketing Professionals

The requirement for professionals with better marketing skills and thinking capabilities is increasing. Different types of enterprises have valued the need for efficient advertising campaigns to promote and develop their businesses.

Global Opportunities

Students can seek opportunities within multinationals, global advertising, and international non-profit organizations. The expansion of digital marketing has also allowed professionals in this field to manage companies’ marketing processes from anywhere globally.

Entrepreneurial Ventures

Marketing skills are inevitable in any business, especially for people planning to start their businesses. Online MBA in Marketing gives the knowledge and tools to formulate and launch successful business and marketing strategies while maintaining good client relations. Entrepreneurs can make use of marketing prospects that are available to graduates to support their businesses.

Advancement to Leadership Roles

Since marketing is essential in business and enterprise development, MBA Marketing graduates are prepared for professional careers.

Emerging Trends and Technologies

Marketing is an ever-evolving industry with new fads and advancements emerging in the business world. The MBA Marketing course prepares graduates to deal with these changes and turn them to their advantage for business.

The liberalization of the economy has directed to increased foreign trade and, thus, exceptionally expanding the demand for marketing management professionals across India. Pursuing a postgraduate program in MBA in marketing will let you acquire knowledge about the principles and practices of marketing management and become part of a strong pool in the Indian economy.

Graduates can find opportunities in media, retail, advertising, market research, and more. The specialization offers a broad scope for career growth within India.

An MBA in Marketing is highly regarded globally. Countries like Canada, the United Kingdom, and the USA offer lucrative career opportunities, and employers in these countries value graduates from prestigious universities.

The salary for an Online MBA in Marketing is around INR 3,50,000. This can differ due to a change in roles and experience. Career enhancement through gaining specialized knowledge or skills can lead to better pay packages in India or overseas.

Why study for an Online MBA in Marketing?

An Online MBA in Marketing provides comprehensive business education and marketing knowledge, preparing professionals to lead organizations effectively.

Who should pursue an online MBA in Marketing Course?

Working individuals who want to build their career in the Marketing field & want to study while working should pursue an online MBA degree course.

Is any scholarship offered to students who are taking MBA marketing courses?

Yes, some colleges provide institutional scholarships to students based on their merit or economic background. 

What are the skills required for an Online MBA in Marketing?

Skills include good communication, strategic thinking, analytical abilities, problem-solving, and a solid understanding of marketing strategies.