Online MBA Courses in Marketing Management

An MBA in Marketing Management is a specialized program that focuses on business concepts, Google ads strategy, and marketing management to enhance productivity. This two-year program focuses on sales and marketing management and the latest digital marketing trends, which helps in job placement after the degree.

The postgraduation program is available in three modes: full-time, part-time, and online.

Let’s explore more about the online MBA in Marketing Management program.

The MBA in Marketing Management lasts two years and focuses on managing, staffing, running, and controlling sales and marketing in the organization. The MBA Marketing syllabus covers around 28 subjects, including Marketing Management, Business Environment, Brand Management, and other core subjects. The program is structured into four semesters, offering practical knowledge with theoretical understanding.

The fee for this program ranges from Rs 2 to 25 Lakhs depending on the mode of the MBA program.

MBA in Marketing Management is available in different modes to cater to the requirements of the students and working professionals. These are three learning modes for pursuing an online MBA in Marketing Management:

• Full-time: This MBA learning mode is a regular mode that consists of coursework, projects, and internships. It is mostly preferred by students who have just completed their undergraduate degree.
• Part-time: This MBA, also called enterprise mode, lasts 2-3 years and is designed for working professionals.
• Online: This program is conducted online, with live and recorded classes and masterclasses. Study material is provided to the students and working professionals so that they can study at their own pace.

Students pursue an MBA in Marketing Management for several benefits. Here are some of the key benefits of doing an online course in Marketing Management.

• Comprehensive understanding of marketing: A specialized degree will give extensive and in-depth knowledge in the relevant field. The two-year curriculum covers various topics, including marketing and human resources. In addition to learning about these many topics, students will gain practical experience working on different projects.
• Flexibility: Students can study anytime and at their own pace. Course materials are readily accessible, enabling convenient study sessions at any hour. Additionally, recorded classes offer the flexibility to watch videos according to schedules.
• Good salary: A specialized degree can help with better salary packages. However, the salary depends on the individual’s skills and knowledge. For instance, a motivated marketing manager might advance through the ranks to become vice president of marketing.
• Affordable: An online MBA in marketing management is more affordable than a regular course. The tuition fee for online courses is relatively lower than the full-time courses.
• Accessibility: The online MBA program is accessible to everyone. Students from remote areas can also attend online classes and complete their degrees.
• Numerous career possibilities: There is a huge demand for marketing specialists in all industries, including FMCG, retail, IT, hotel, banking, and media. After earning an online MBA in marketing management, students can work as product managers, brand managers, social media marketers, digital marketing managers, and more.

The MBA Marketing Syllabus is designed to enable management graduates to handle many marketing-related tasks simultaneously. The curriculum includes topics like marketing research, advertising, rural marketing, sales and promotion, and more. The list of subjects for all four semesters is in the sections below.

First-year MBA Marketing Management Syllabus

Read the sections below to check out the MBA in Marketing Management subjects list for the first year.

Semester 1 Subjects

• Managerial Economics
• Principles of Management and Behavioural
• Basic Accounting for Managers
• Business Legislation
• Business Statistics for Managers
• E-Commerce
• Computer Application for Business
• Business Communication

Semester 2 Subjects

• Marketing Management
• Brand Management
• Research Methodology
• Human Resource Management
• Retail Management
• Customer Relationship Management
• Tally lab (Pr)
• Business Etiquette (Pr)

Second-Year MBA Marketing Management Syllabus

Here’s a list of subjects taught in MBA in Marketing Management.

Semester 3 Subjects

• Strategic Management
• Entrepreneurship Development
• Management Accounting
• Advertising and Sales Promotion
• Services Marketing
• Rural Marketing
• Practical subjects

Semester 4 Subjects

• Digital Marketing
• International Business Management
• Contemporary Seminar
• Fieldwork and Project Work

MBA Marketing Management Elective Subjects

• Advertising
• Financial Management
• Business Marketing Operations
• Strategic Management
• Business Environment
• Global Marketing
• Project Management
• Market Research
• Product Management

Students must meet minimum eligibility criteria to pursue an online MBA in Marketing Management. Most colleges do not require entrance exams. The following sections provide an overview of the eligibility requirements for this program at colleges in India and abroad.

MBA Eligibility Criteria for Indian Students

Students must fulfil the following eligibility requirements to be selected in an Indian college.

• Graduation from a recognized university.
• Students must score a minimum of 50% marks in the graduation
• Few colleges may ask for a minimum percentage in CAT, XAT, MAT, GMAT, etc.

MBA Eligibility Criteria for Foreign Students

International students must fulfil the following eligibility requirements to pursue an MBA.

• Graduation in any branch from a recognized university.
• Students must also clear the language proficiency tests, if from non-English speaking countries.
• Some colleges may also require a Statement of Purpose and Letters of Recommendation.

The fee can vary from college to college, depending on the curriculum and learning modes. However, the average fee for a full-time MBA Marketing Management program is between Rs 6 Lakhs and 12 Lakhs. However, an online MBA will cost around Rs 2 Lakhs.

Different institutions accept applicants on various criteria. A common admission process followed by institutes for online admission is:

• Research: Research the university and its course structure. After choosing the university, review its eligibility criteria. 
• Application documents: After checking the eligibility, collect all the documents needed for admission.
• Register: Register online and submit the required documents.
• Payment: Students can finally pay the admission fee to secure admission.
• Admission confirmed: Admission is confirmed after the college checks the required documents.

Most universities do not require students to submit an entrance exam score for admission to online MBA Marketing Management. However, some colleges demand a valid score. Here is a list of common entrance exams:

• CAT (Common Admission Test)
• XAT (Xavier Aptitude Test)
• CMAT (Common Management Admission Test)
• GMAT (Graduate Management Admission Test)
• MAT (Management Aptitude Test)
• NMAT (NMIMS Management Aptitude Test)
• ATMA (AIMS Test for Management Admissions)
• IIFT (Indian Institute of Foreign Trade Entrance Exam)
• SNAP (Symbiosis National Aptitude Test)
• TISSNET (Tata Institute of Social Sciences National Entrance Test)
• MICAT (MICA Admission Test)

There is a plethora of marketing jobs that students can apply for after getting a degree in online MBA in Marketing Management. Some of the most popular marketing jobs are:

• Digital Marketing
• Brand management
• Market research
• Advertising
• Business Development Manager
• Sales Management
• Marketing
• Media management
• Corporate Sales
• Customer relationship management
• Public Relations
• Content marketer
• Product Management
• Corporate communication
• Key accounts management
• Marketing Executive
• Research Manager
• Account Manager
• Management
• Media Strategist
• SEO Manager

Here is a list of the top recruiters for MBA graduates in Marketing Management:

• Hindustan Unilever
• Google
• Microsoft
• PepsiCo
• Wipro
• Flipkart
• Nestle
• Procter & Gamble
• Britannia
• IBM

Marketing management is one of the most popular specialization courses of MBA in India. Many private and government colleges offer specialization in marketing management. However, private colleges charge a higher course fee than government colleges. 

In the sections below, there is a list of top private and government colleges in India. 

Top Private Colleges for MBA in Marketing Management

Here is a list of the top private universities that offer online MBA in Marketing Management programs.

• Dr MGR University
• D.Y Patil University
• Vivekananda Global University
• XLRI (Xavier School of Management)
• IMT Ghaziabad
• Jain University  
• Christ University
• UPES

Top Government Colleges for MBA in Marketing Management

Here is a list of the top government universities that offer MBA in Marketing Management programs.

• Andhra University
• Kurukshetra University
• Indian Institute of Management (IIM), Calcutta
• Indian Institute of Management (IIM), Lucknow
• Department of Management Studies, IIT Delhi
• Institute of Insurance and Risk Management, Hyderabad
• Jamia Milia Islamia, Delhi

After completing an online MBA in Marketing Management, students will have numerous career options in the public and commercial sectors. Graduates with passion, skills, and knowledge can find promising jobs with high salaries in these sectors. Candidates can also take up leadership roles where they can influence strategic marketing decisions and drive business growth in dynamic industries worldwide.

In India, an MBA in marketing has a broad reach. Students who complete this post-graduation program can find employment as managers or sales executives in reputable businesses in various sectors, such as retail, FMCG, media & advertising, banking, hospitality, and market research.

A degree in marketing management has a good chance of landing the students a dream job in foreign countries. Students with good managerial and leadership skills can enter marketing agencies like WebFX, Thrive, Ignite Visibility, Dentsu, Ogilvy, SmartSites, and many more. Furthermore, top MNCS Facebook, Google, Microsoft, and Amazon offer high-paying jobs for passionate individuals.

Graduates of online MBA in Marketing Management can expect a salary between INR 10  to 17 LPA in job profiles such as Sales Manager, Digital Marketing Manager, Marketing Manager, Market Research Analyst, etc. Students can get a role in top companies in India, including Amazon, Google, Accenture, Infosys, Tata Consultancy Services, Cognizant, Wipro, and many more.

Is there any scholarship offered to the students to do MBA Marketing Management courses?

Ans. Yes, students can get a scholarship for this program. Some of the scholarships are as follows:

• BML Munjal Scholarship
• Merit Cum Means Scholarship for Professional and Technical Courses CS (Minorities)
• IDFC FIRST Bank Scholarship

What are the important MBA Marketing Management subjects?

Ans. Although all the subjects are important in this program, the top 5 most important ones are: 

• Management accounting
• Marketing management
• Global marketing
• Consumer behaviour
• Strategic management

Which are important MBA Marketing Management books for students?

Ans. Here is a list of the most important books needed while pursuing an online MBA in Marketing Management program:

• Pitch Like Hollywood by Peter Desberg and Jeffrey Davis
• Building a StoryBrand by Donald Miller
• Content Inc. by Joe Pulizzi
• This Is Marketing by Seth Godin
• Kotler on Marketing by Philip Kotler

What are the skills required for an MBA in Marketing Management?

Ans. Some of the most common and important skills required for an online MBA in Marketing Management are: 

• Interpersonal skills
• Strategic thinking
• Entrepreneurial skills
• Communication skills
• Leadership skills

Is the online MBA in Marketing Management Program UGC Approved?

Ans. Yes, most of the online MBA in Marketing Management programs are approved by UGC. However, students should check the university’s approval before applying.