Online MBA Courses in Sales and Marketing

An MBA in Sales and Marketing is a specialized business degree program that imparts knowledge of consumer behavior and marketing management to students. The curriculum of this two-year master’s course emphasizes both theoretical knowledge and practical application. An MBA in Sales and Marketing is an advanced degree that prepares graduates for leadership roles in various sectors where achieving sales growth is essential for market expansion.

Students enrolling in an online MBA in Sales and Marketing course must complete 24 months of studies, acquiring 72 credits for the total duration. The curriculum of most of the programs offered by different universities or colleges generally includes core subjects, electives, and specialization papers. A final semester project work is also part of an online MBA in Sales and Marketing syllabus.

MBA degree in Sales and Marketing can be obtained through four different modes of study:

• On-Campus MBA/Regular MBA: This program requires the students to attend in-person classes in the college. Admission to most colleges is based on the aspirants’ performance in entrance exams like CAT, MAT, XAT, CMAT, etc.
• Distance MBA: This remote learning program provides students with online study materials and recorded classes. There is no interaction between the tutors and peers.
• Online MBA: The online MBA program is conducted entirely online. It offers live classes, recorded sessions, webinars, and online study materials. Many colleges don’t ask for a national-level entrance exam mark for admission, but some may demand a valid score.

MBA in Sales and Marketing Management courses delivered online offer multiple benefits. Some of these are:

• Flexibility: Students can study anytime, according to their convenience. It thus allows for a work-study balance.
• Accessibility: Students can choose the program from any college in the country.
• Affordability: The tuition fee for an online MBA in Sales and Marketing is more affordable than a regular one.
• Standard Curriculum: The syllabus is often of the same standard as the on-campus programs. Varied specializations are also available.

The online MBA in Sales and Marketing syllabus varies according to the course structure of different universities. However, some general and elective subjects are common in this program. Find below the MBA in Sales and Marketing subjects list.

First-Year MBA in Sales and Marketing Subjects

The MBA in Sales and Marketing subjects of 1st year provide students with the fundamentals of Sales and Marketing.

Semester 1 Subjects

• Principle of Accounting
• Organizational Behavior
• Principles of Management
• Managerial Economics
• Quantitative Techniques

Semester 2 Subjects

• Strategic Management
• Human Resource Management (I)
• Financial Management (I)
• Production & Operation Management 
• Principles of Marketing (I)

Second-Year MBA in Sales and Marketing Subjects

MBA in Sales and Marketing subjects of 2nd year provide advanced knowledge in the field and practical learning experience.

Semester 3 Subjects

• International Business 
• Project Management 
• Research Methodology
• Cost & Management Accounting 
• Entrepreneurship Essentials 
• Project work – Part 1
• Operation Research 

Semester 4 Subjects

• Services Marketing 
• Project Work – Part 2 
• Consumer Behavior
• Advertising & Sales Promotion
• Sales and Distribution Management 
• Strategic Brand Management 
• Retail Management 

MBA in Sales and Marketing Elective Subjects

MBA in Sales and Marketing subjects that are offered as electives are:

Semester 1 Subjects

• Business Law & Corporate Governance
• Global Business Environment
• Business Communication 

Semester 2 Subjects

• Supply Chain Management
• Sales Management 
• Management Information System

Indian and international students are eligible to take the MBA in Sales and Marketing Management course offered by various Indian universities. However, their eligibility criteria differ.

MBA Eligibility Criteria for Indian Students 

• 40%+ in 10th from a recognized board or SSC
• 40%+ in 12th from a recognized board or  50%+ overall in a 3-year polytechnic diploma from a recognized board
• Cumulative 40%+ in a Bachelor’s degree from a recognized university 
• Students who have taken the lateral entry route for obtaining a degree require 50%+ in both graduation and the polytechnic diploma

MBA Eligibility Criteria for Foreign Students

• Minimum of 40% marks in undergraduate or master’s degree
• Proof of English language proficiency for students from non-English speaking countries

The tuition fee for the online MBA in Sales and Marketing course varies among universities. However, it is often more affordable than the cost of a regular course. Some colleges also allow students to pay the fees in installments.

The admission procedure for an online  MBA in Sales and Marketing is as follows:

• Registration: The aspiring student has to register on the college admission portal.
• Submitting the relevant documents: After completing the admission form, all the mandatory documents asked by the college must be submitted. This may include 10th, 12th, and graduation marklists and certificates, proof of identification, and a photograph of the candidate.
• Payment: The course fee must be paid through the website payment gateway.
• Admission confirmed: Student admission will be confirmed after successfully verifying all documents.

Most universities admit students to their online MBA in Sales and Marketing programs based on academic merit. However, some colleges may demand a valid entrance exam test score for admission. There are multiple national, state, and university-level MBA entrance exams that students can take. Some of the most common ones are:

• CMAT (Common Management Admission Test)
• CAT(Common Admission Test)
• XAT (Xavier Aptitude Test)
• IBSAT (ICFAI Business School Aptitude Test)
• MAH MBA CET (Maharashtra MBA Common Entrance Test)
• SNAP (Symbiosis National Aptitude Test)
• MAT (Management Aptitude Test)
• NMAT (NMIMS Management Aptitude Test)
• AP ICET (Andhra Pradesh Integrated Common Entrance Test)
• TS ICET (Telangana State Integrated Common Entrance Test)  

MBA in Sales and Marketing graduates can explore diverse job opportunities across industries. This qualification will also help set up or run one’s own business. Here are some popular job profiles suiting an MBA in Sales and Marketing graduate:

• Sales Manager
• Brand Manager
• Market Research Analyst
• Marketing Information Personnel
• Marketing Coordinator
• Marketing Executive
• Digital Marketing Specialist
• Public Relations Manager
• Business Development Manager or Executive 
• Social Media Strategist
• Media Planner

MBA in Sales and Marketing graduates can have their dream job in several companies. Some top recruiters in the country include:

• ITC
• Amazon
• Coca-Cola
• Flipkart
• Godrej
• Marico
• Nestle
• Asian Paints
• Procter & Gamble (P&G)

Nowadays, many colleges offer online MBA in Sales and Marketing Management courses. However, individuals aspiring for a degree should consider several factors before choosing a college. Conduct online research on the colleges to understand their teaching quality, the syllabus, fees, etc. 

Top Private Colleges for MBA in Sales and Marketing

Here’s a list of all the best private colleges in India for getting an MBA in Sales and Marketing:

• DY Patil University
• O.P. Jindal Global University
• Jain University  
• Dr MGR Educational and Research Institute 
• Suresh Gyan Vihar University 

Top Government Colleges for MBA in Sales and Marketing 

The best government colleges in India for getting a degree in MBA in Sales and Marketing are:

• Andhra University
• Kurukshetra University 

There has been an increase in the demand for professionals with an MBA in Sales and Marketing. Abundant career opportunities are available in both the private and government sectors. Due to this versatile and adaptable career choice, one can find a job in multiple sectors in India and abroad.

Getting an MBA in Sales and Marketing opens up many employment opportunities. A professional in this field can get a job in any FMCG business. These companies involve big names such as Marico Industries and HUL. 

One can also choose to work in any IT firm. Other industries where one can find a job in India include media, retail, banking, advertising, market research, etc.

MBAs in Sales and Marketing are popular options for professionals who want to go abroad. Countries like the UK, Canada, and the USA hire professionals in this field, and the salaries these countries offer are also very lucrative. 

Students graduating from prestigious universities are always in high demand in these countries. The scope of work with such a degree is broad abroad.

MBA in Sales and Marketing freshers can earn around INR 3,15,000 annually. This salary varies with the change in roles and experience. Specialization can significantly increase one’s compensation package in India or abroad. 

Why study for an MBA in Sales and  Marketing ?

An MBA in Sales and Marketing can be used across various industries. It can help a person acquire marketing, leadership, and investment principles skills. 

Who should pursue an online MBA in Sales and Marketing Course?

Aspirants who want to make a career in marketing, advertising, branding, or product management should pursue an online MBA in Sales and Marketing course.

Is any scholarship offered to the students to do MBA Sales and Marketing courses?

Some universities provide institutional scholarships to students based on their merit or economic background. 

Which are essential MBA Sales and Marketing books for students?

Some of the top Sales and Marketing books MBA students use as references are:

• Principles of Marketing by Philip Kotler and Gary Armstrong
• The Lean Startup by Eric Ries
• Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
• Building Strong Brands by David A. Aaker

What are the skills required for an MBA in sales & Marketing?

Some of the essential skills required for students pursuing an MBA in Sales and Marketing are:

• Reasoning and Logical skills
• Analytical abilities
• Critical Thinking
• Data and Information Analysis
• Problem-Solving