Online BBA Degree in Marketing Management from D Y Patil University

Marketing is a dynamic field and companies are increasingly seeking trained professionals to market their products and services. An online BBA in Marketing Management is a management course that trains students about the core ideas of marketing and its various strategies and types. DY Patil University is one of the best universities that offers a BBA in Marketing Management. 

The online BBA in Marketing Management from DY Patil University is a UGC-approved and AICTE-accredited university. It offers the best online accredited BBA programs. Candidates can join its online BBA course in the same domain and can continue their further studies at their own pace. It helps them with quality education at cost-effective prices. Additionally, the online BBA strongly focuses on developing key business skills to understand current market dynamics in the marketing

Online BBA in Marketing Management is a great choice for students who want to make a career in marketing. Take a look at the following key highlights to understand it in a much better way:

• Online BBA in Marketing Management is a three-year degree program that is divided into 6 semesters.
• Each semester comprises 5 subjects.
• Passing all semesters is essential to gain a valid BBA degree certificate from the respective university.
• The program strongly focuses on building creative, innovative, and unique practical business skills.
• This program covers topics such as diverse marketing strategies, branding and promoting, e-marketing, consumer relationships, communication strategies, market research, sales-boosting, and product development. 
• Industry experts and reputed faculty have designed its curriculum.
• Placement opportunities after pursuing a BBA in Marketing Management.

The experienced faculty of DY Patil University have designed the respective program’s curriculum based on their real-world experience. This is a three-year online degree program that comprises 6 semesters with five subjects in each semester. The first four semesters are common BBA semesters and the latter two semesters are centred on marketing specialization. Let’s go through the following curriculum structure of the BBA online course in Marketing Management:

Semester 1

• Principles of Management -I
• Principles of Micro Economics
• Business Accounting
• Business Communication
• Computer Fundamentals

Semester 2

• Organizational Behaviour
• Principles of Macroeconomics
• Basic Accounts- II
• Management Information System
• International Business

Semester 3

• Human Resource Management
• Marketing Management
• Legal Aspects of Business
• Cost and Management Accounting
• Conflict Management and Negotiation Skills

Semester 4

• Entrepreneurship Development
• Leader Skills and Managerial Effectiveness
• Project Management
• Small Business Management
• Digital Marketing & E-Commerce

Semester 5

• Total Quality Management
• Consumer Behavior
• Retail Management
• Rural Marketing 
• Distribution & Salesmanship

Semester 6

• Customer Management 
• Advertising and Branding
• International Marketing
• Services Marketing
• Visual Merchandising

Online BBA in Marketing Management at DY Patil University offers a comprehensive e-learning experience that prepares future-ready professionals for the contemporary business-world. Go over the following details to know the benefits of joining this course:

At par with on-campus BBA Degree

DY Patil University is a UGC-approved and AICTE-entitled university that offers UGC-entitled courses. The online certification of the online BBA degree program is at par with the on-campus BBA degrees. It is valid and recognized globally. After pursuing an online BBA in Marketing Management, you can explore job opportunities in top organizations. 

Flexible and easily accessible 

Balance your BBA in Marketing Management with your vital professional or personal commitments. The major advantage of joining this program is that you can access its e-libraries, recorded lectures, and in-depth study material anywhere and at any time. In this way, you will be able to fulfil your dream of transitioning your career pathway into the marketing domain. 

Experienced mentors

Grab the opportunity to acquire quality education through the university’s experienced mentors who share their expertise and practical knowledge to solve real-world marketing challenges. You will be able to interact with them directly and learn about their real-world experiences.

Comprehensive e-learning platform

The comprehensive e-learning platform of the correspondence BBA in Marketing Management facilitates in-depth exhaustive study material, e-libraries, live or recorded lectures, the guidance of expert faculty and experienced mentors, interactive sessions, doubt-clearing sessions, online presentations, industry-centered activities, career growth advice, and digital proctored exams. 

Career jump

Pursuing an online BBA in Marketing Management is a great option to enhance career prospects. This online program will strengthen your knowledge and practical skills in the marketing domain.  Overall, it will aid you in attaining enhanced career growth opportunities or a career jump. 

The fee structure for an online BBA degree in Marketing Management at DY Patil University is balanced and affordable. Let’s read the following table and understand the fee structure in a simplified manner:

One Time Payment:

Annual Fee Payment (Total 3 Installments)

Semester Fee Payment (Total 6 Installments)

Both Indian and International candidates are eligible to apply for the online seats in BBA in Marketing Management. There is no age restriction or a geographical location bar. However, candidates have to follow the qualification eligibility criteria determined by the university. Go over the following basic eligibility criteria:

• The applicant must have passed 10th  from a recognized school/board with a minimum of 40% or equivalent grade/SSC is mandatory 
• The applicant must have passed 12th from a recognized school/ board with a minimum of 40% or equivalent grade /Overall 10+2 minimum marks should be 50%/ HSC is mandatory
• Plus, the applicant must have passed a three-year polytechnic diploma with a minimum of 50% marks.

Documents Required for the Admission of Indian Students

• 10th class (SSC) mark sheet
• 12th class (HSC) mark sheet
• Polytechnic diploma certificate and mark sheet
• Photo ID Proof (PAN Card/AADHAR Card/Driving License)
• Self-declaration on ₹100 stamp paper (mandatory)
• Recent passport-size photograph (should not be more than three months old)

Documents Required for the Admission of International Students

• O Level Certificate (10 years of formal schooling)
• A Level Certificate (12 years of formal schooling)
• A certificate of equivalence from AIU (Association of Indian Universities)
• Identity Proof 
• Latest passport-size photograph (should not be more than three months old)
• Attested or apostilled copy of passport 
• VISA 
• Resident Permit

Applying for an online BBA in Marketing Management is indeed a simple process. You will be able to successfully apply for it in just a few simple and quick steps. Follow the following steps to be eligible for the program's online seat:

Register for the course

The initial step to get admission to the online BBA is registering for the course. For this, you should head over to the official website of DY Patil University. Navigate to the option Register Now on the website's home page. When you click on it, you will view an on-screen registration form. Fill it with accurate details and select the domain Marketing Management. Then, pay the registration fees via a UPI ID or Net Banking. Then, ensure that you have successfully paid the registration fee.

Access unique log-in account

Once the University confirms your registration for the course, you will receive an email from the university. Hence, keep checking your email regularly. The University will send you a logging password and payment receipt via that mail. This login password will help you access your online course account on the official website.

Enroll for the course

In the next step, you should log in to your course account. From here, you will be able to complete your enrollment process. Upload copies of mandatory documents and pay the enrollment fee.

Verification Process

Afterwards, your uploaded documents and enrollment fees will undergo a verification process. The concerned administrative authority will verify or match your details. It holds the supreme authority to cancel your candidature in case any wrong information or misleading document is found.

Welcome onboard

Finally, you will become entitled to pursue online BBA education in Marketing Management at your own pace. With your online course account, you will be able to access e-learning material and virtual classrooms anytime and anywhere.

Marketing management is a big picture that covers diverse strategic actions, business skill sets, and expertise in marketing or promoting. Hence, pursuing an offline/online mode in an BBA is essential to gaining a comprehensive education in this domain. It will prepare you as a good marketing manager during a seamless learning journey. However, there are some job opportunities that you can explore, without quitting online BBA classes. Let’s go through the following pointers and know diverse job options post-completion online BBA in Marketing Management: 

• Marketing Manager
• Account Manager
• Marketing Manager
• Copywriter
• Social Media Manager
• Market Research 
• Brand Manager
• Public Relations Expert

Many top-ranking online universities offer the best online accredited BBA programs. Apart from DY Patil University, the following top-ranking universities provide students with a comprehensive education program in the marketing domain:

• Andhra University
• Dr. MGR Educational Research & Institute
• Jain University
• Kurukshetra University
• Vivekananda University

Similar to DY Patil University, the above-mentioned universities are known for their enhanced e-learning platform. They offer a 100% online learning experience and equip students with great managerial and leadership skills.

MBA Degree Programms: 

BBA Degree Programs:

Executive MBA Degree Programs:

What is the fee for an online BBA in Marketing Management at DY Patil University?

The total fee for an online BBA in Marketing Management at DY Patil University is ₹1,11,000.

Is there a placement opportunity in DY Patil online BBA?

Yes, DY Patil University has collaborated with leading Indian recruiters to offer placement opportunities to deserving BBA candidates.

How is DY Patil for BBA?

DY Patil University is a UGC-approved university that offers the best online accredited BBA in various domains. Industry experts have designed the BBA curriculum on the basis of their years of experience. Apart from this, the university provides online learners with a comprehensive digital learning platform that they can join at their own pace.

Is DY Patil University's online BBA valid?

DY Patil University offers the best UGC entitled online business administration courses. Post completion of the online BBA course, you will be eligible to seek career opportunities in top organizations. Most importantly, you are eligible to get an online/offline MBA education from any Indian university /business school. 

What is a BBA in Marketing?

Specifically, BBA (Bachelor’s Business Administration) is a three-year degree program that focuses on the theories or practical concepts of marketing. It covers crucial marketing strategy topics such as market research, product development, branding and promotion strategies, and more.